Mcd's Aims To Boost Sales With Feng Shui
HACIENDA HEIGHTS, Calif. (AP) ? The only familiar signs at the McDonald's in this large Asian community are the golden arches, the drive-through and the menu.
Gone are the plastic furniture, Ronald McDonald and the red and yellow palette that defines the largest hamburger chain. Leather seats, earth tones, bamboo plants and water trickling down glass panels have taken their place.
The elements are meant to help diners achieve happiness and fortune ? whether they realize it or not.
The restaurant was redesigned using the principles of feng shui, the ancient Chinese practice of arranging objects and numbers to promote health, harmony and prosperity.
The concept is an unlikely fit with fast food. But the restaurant's owners say the designs are aimed at creating a soothing setting that will encourage diners to linger over their burgers and fries, and come back again. read more




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